Guidelines
Quiet interface, loud photography.
What Coach stands for online, and the four principles behind every page.
Say it plainly. Let the story do the rest.
Press
Coach is serving up coffee with handbags
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Sentence case headlines, one-word categories, literal calls to action.
The wordmark, its clear space, the store tabs and the co-brand lockup.
Three families and ten type roles, measured against coach.com.
A monochrome interface. The photography carries the colour.
The 200px rail, the four-column grid and its 8px gutter.
Three crops, one slow hover, text on photos only with a scrim.
Thin outline icons, monochrome networks, always labelled.
Two curves and one long duration. Nothing bounces.
